- Sharpist, an employee-coaching startup based in Berlin, just raised $23 million in a Series A round.
- Sharpist aims to help businesses with retention through regular one-on-one coaching sessions.
- Check out the redacted 11-slide pitch deck Sharpist used to raise the fresh funds.
Sharpist, a startup that offers digital one-on-one coaching sessions for employees, has raised $23 million in fresh funds as it aims to capitalize on the shift to remote work.
The Berlin-based company, founded in 2018, offers businesses access to over 1,000 certified coaches through a mobile app and a web app to help educate staff and improve retention.
A common challenge that companies face as they grow is “scaling a standardized culture of leadership,” said Hendrik Schriefer, Sharpist’s cofounder and CEO. Sharpist aims to tackle this through its coaching program by setting personalized goals for employees that cater to their individual workplace needs.
Employees are assigned “micro tasks” — often in the form of articles, videos, and self-assessments — designed to help them better understand the topics they’ve covered during the coaching sessions.
While it started with a broad subscription model, Sharpist now allocates a set number of coaching sessions for employees within a subscription.
The Series A round was co-led by the growth-capital firm Endeit Capital and the German VC firm Capnamic, both of which have invested in the luxury-goods platform Chronext and the logistics platform ParcelLab. Founders Future, Porsche Ventures, and the existing investors Vorwerk Ventures and Btov Partners also participated.
The prepandemic funding environment was trickier to navigate for educational-technology startups like Sharpist, which operated remotely, Schriefer said.
Initially, “investors didn’t understand how we could implement our goals digitally,” Schriefer said. “The pandemic gave us no other option — we had to move digitally. This brought investors to our sector, which is now on their radar.”
With the new funding, Sharpist plans to double its headcount and expand into the UK and Ireland in a bid to become the “app store of employee growth,” Schriefer said.
Check out the 11-slide pitch deck Sharpist used (information in some slides is redacted):